Marketing seminar at Amity

A one-day seminar on ''Marketing in a New Era: A Global Perspective'' was organised by the Centre of International Business (CIB), Amity Business School (ABS) recently in the Capital. The seminar had two technical sessions. It was well attended by the students of ABS. After the welcome address delivered by Maj Gen K J Singh, vice chancellor, Amity University, the day''s programme highlights were shared by Dr Gurinder Singh, deputy director general, CIB, ABS.
The founder president, Ritnand Balved Education Foundation, Ashok Chauhan, while sharing his thoughts with the students, mentioned that he himself was experimenting on being a good salesman.He said that if you could become a good person the marketing part took care of itself and you could be a successful entrepreneur. The first speaker to deliver the keynote address was Sameer Majumdar, GM, Continental Carbon India Ltd.
The first technical session on ''Consumer Behaviour & Customer Relationship Management'' was chaired by Arun Balakrishnan, director, HR, HPCL. The second technical session was on ''Changed Organisational Buying Behaviour: Review of Marketing Strategies''. Amongst the prominent speakers were R Jayanth, assistant vice president, retail sales, Kotak Securities; A K Bathwar, marketing head, Car Radials, J K Tyres and Anjan Ray, business head, Jubilant Organosys, to name a few.
Discussions were made in the seminar about a research conducted by the CIB, which indicated that India could increase its GDP to at least 11 per cent, per annum, if it concentrated on its core competencies and through these competencies penetrated into the international markets. The research revealed that India faced competition, not from European countries, but from countries which were providing reasonable quality products at substantially-low prices.